Singapore | Director Lim Siau Wen and Senior Associate Teo Xuan Lang published an article in SAL Practitioner on the role of acquired distinctiveness in the marks-similarity analysis under Singapore trade mark law

Director Lim Siau Wen and Senior Associate Teo Xuan Lang co-authored an article in the Singapore Academy of Law (SAL) Practitioner on the role of acquired distinctiveness in the marks-similarity analysis under Singapore trade mark law.

Following Staywell Hospitality Group Pty Ltd v Starwood Hotels & Resorts Worldwide, Inc, trademark practitioners and decision-makers have become divided on the stage at which acquired distinctiveness may be considered within the "step-by-step" approach to determining a likelihood of confusion. This article examines recent decisions in trade mark cases and discusses the developments on the matter.

You may read the full article here.

About SAL Practitioner
The SAL Practitioner is a practice-oriented journal that features articles, comments, case notes, and legislative updates which are pertinent to the practice of law. The content is written with a practice slant and is uniquely published under subject areas of practice which is curated by a Subject Editor, an expert practitioner who commissions the contributors and reviews the submissions.