Partners

Jyeshta Mahendran

Partner
Intellectual Property
Competition Law & Antitrust
Personal Data Protection & Privacy Laws

Key Practices

Qualifications

  • B.Sc (Hons) Law and Chemistry, University of Keele, UK
  • Barrister-at-Law, Lincoln’s Inn
  • Advocate & Solicitor, High Court of Malaya
  • Registered Patent Agent
  • Registered Trademark Agent
  • Registered Industrial Design Agent

Jyeshta is a qualified Patent, Trademark and Industrial Design Agent. She has broad ranging experience in Intellectual Property (IP) and advises predominantly on transactional, prosecution, advisory and regulatory work relating to various aspects of IP. As a seasoned IP practitioner for over 2 decades, Jyeshta features regularly in major corporate acquisitions and transaction deals which have included several multinational organisations globally. Her qualification as both a Trademark and Patent Agent has set her apart as a single stop consultative IP counsel given her grasp of the peculiarities arising out of transactional deals. She runs a comprehensive patent and trademark prosecution practice managing major market players from various industries. Her core practice areas include particular emphasis on the protection, maintenance and enforcement of IP rights including IP related agreements, trademark prosecution, trademark searches and registrability, trademark opposition and rectification proceedings, copyright, patent prosecution and industrial design advisory and prosecution. She also handles cases relating to consumer laws, advertising, franchising, sponsorship, merchandising, media, consumer protection, domain names and regulatory approvals for food and drugs, health and cosmetics and also assists with IP enforcement through relevant government agencies. Jyeshta also advises on competition laws, including the interaction between Competition and IP rights and also data privacy laws and compliance issues relating to the collection and use of personal data.

Transactional
She has been instrumental in concluding the IPR aspects seamlessly in major corporation deals such as DKSH Holdings (Malaysia) Berhad which received much press attention in the SEA region. She has also acted for various clients in corporate transactions where IP considerations including IP advisory and regulatory issues play a paramount role in the acquisition. One such transaction is for DKSH Holdings Sdn. Bhd in its commercial acquisition of Auric Pacific (M) Sdn. Bhd which involved multiple issues including due diligence and advisory issues given the numerous brands acquired at the successful conclusion of the project.

Prosecution & Advisory
She is involved in advising and handling the local and foreign IP portfolios of various organisations including companies such as Astro Malaysia Holdings Berhad, Nippon Paint Malaysia Sdn Bhd, Reckitt Benckiser and Filtex Marketing Sdn Bhd. Her portfolio management often calls for tailored IP consultation and compliance which is subject to patents,  trademark clearance, trademark prosecution, drafting and review  of various agreements, streamlining of IP ownership, risk analysis and comprehensive filing and prosecution strategies to ensure compliance with local laws along with compliance with international treaties such as the  Madrid Protocol.

Benchmark Litigation Asia-Pacific

  • “Very responsive and excellent communication skills.” - Benchmark Litigation Asia-Pacific 2022
  • “Jyeshta is a very experienced and knowledgeable lawyer. She is friendly, accessible and is prompt in her responses and keeping us as a client updated.” - Benchmark Litigation Asia-Pacific 2022

Chambers Asia-Pacific
Intellectual Property 2025 – Band 4 Lawyer (2023 – 2025)

  • "Jyestha is highly reliable and prompt. The type of counsel you need on your side." - Chambers Asia Pacific 2025
  • “Jyeshta is a well-experienced IP lawyer especially with trade mark applications. She is very responsive and accessible.” – Chambers Asia Pacific 2024
  • “Jyeshta is a good lawyer and I enjoy working with her.” – Chambers Asia Pacific 2024

The Legal 500 Asia-Pacific
Intellectual Property 2024 – Other Key Lawyer (2023 – 2024); Recommended Lawyer for 2 consecutive years (2020 - 2021)

  • “Another well experienced lawyer who we work with on all IP applications and renewals. She is very prompt in her responses, accessible, professional and her legal opinion is reliable”. - The Legal 500 Asia-Pacific 2021
  • … and the 'extremely efficient' Jyeshta Mahendran focuses on the protection, maintenance and enforcement of rights. - The Legal 500 Asia-Pacific 2020
  • “Jyeshta Mahendran keeps the client up to date on progress of trademark applications, provides sound advice and very professional.” - The Legal 500 Asia-Pacific 2020
  • Committee Member of the Brands & Innovation
  • Committee of the International Trade Mark Association (INTA)
  • Committee Member, Malaysian Intellectual Property Association (MIPA)
  • IP Committee Member, IP Committee of the Malaysian Bar Council
  • Committee Member, Asia Patent Attorneys Association (APAA)
  • Committee Member (Branding & IPR), Federation of Malaysian Manufacturers (FMM)
  • Member, International Bar Association (IBA)
  • Member, Malaysian Bar
  • Co-authored the Patent chapter of the Thomson Reuters’ “Law and Practice of Intellectual Property in Malaysia” (2025)
  • Malaysia: An Introduction to Intellectual Property- Chambers and Partners (2024 and 2025)
  • IP Licensing: Disadvantages to the Licensor (Asia IP 2024)
  • Analysing the Gender Gap and Diversity in IP (Asia IP 2024)
  • PCT- The Malaysian Perspective- Lexology (2023)
  • IP Provisions in the CPTPP- Lexology (2023)
  • Trends and Developments: The Position of Trademark Disclaimers- Chambers (2023)
  • Trends and Developments: The POSITA Position-Ordinary Person or Ordinary Skill -Chambers (2023)
  • Safeguarding Intellectual Property Rights in the Metaverse- Lexology (2023)
  • Interview on Trends in IP in 2023- Asia IP (November 2022)
  • Interview on “When IP Goes to War” - Asia IP (April 2022)
  • Interview on “Data Breaches in the Context of IP Rights – Asia IP (September 2021)
  • Article on “Moving Images: A new wav of advertisement”- Asia IP (July 2021)
  • Interview on feature article “Preserving Culture and heritage in a Pandemic”- Asia IP (March 2021)
  • Interview on feature article “Months into the Pandemic- What has been the effect on IP registration” Asia IP (March 2021)
  • Trademark Protection Beyond Borders- Business in Action @ FMM (2020)
  • Malaysia’s Accession to the Madrid Protocol- Business in Action @ FMM (2020)
  • Radio Interview on IP Developments in Malaysia in the last decade with BFM Radio (2019)
  • Interview on the feature article “The Curious Case of the Tongkat Ali Extract Patent” - Asia IP (2019)
  • How Does Competition Law Interact with IP Law- Managing IP (2018)
  • IP during Challenging Economic Times - Asia IP (2017)
  • Business Brief - World Trademark Review (2015 and 2016)
  • Industrial Design Protection - Asia IP (2013)
  • Competitive Changes (Competition Act) - Asia IP (2011)
  • Aiming for an Innovation Economy - Managing IP (2011)